NASCAR has proven to be a great sponsorship tool for companies all across America and the World. Having your company on the hood of a winning race car has proven to be a great asset to your success. Not only do millions of fans see your product every week, merchandise sales continue the marketing of your product everyday. Since Winston joined in 1972, companies have been intrigued and involved with the sport through it?s highs and lows. While sponsoring a race car can cost up to $30 million/year most companies consider this an opportunity cost to be becoming a mogul in their market. So without any delay, I want to talk about the Top 10 sponsor/driver combinations in the history of NASCAR. This list was hard to determine, but here it is:
1. STP Made Famous by Richard Petty
--First Race: 1971-24 Last Race: 1992-29
STP continues it?s sponsorship with Petty as a part-time sponsor for A.J. Allmendinger
2. GM Goodwrench Made Famous by Dale Earnhardt Sr.
--First Race: 1988-01 Last Race: 2001-01
Continued with Kevin Harvick until 2006, now extinct
3. DuPont Made Famous by Jeff Gordon
--First Race: 1992-29 Last Race: 2011-16
Still sponsoring Jeff in 2011. Part-Time.
4. Lowes Made Famous by Jimmie Johnson
--First Race: 2001-29 Last Race: 2011-16
Full-time sponsor. Jimmie and Lowes continue to be partners in heaven
5. Home Depot Made Famous by Tony Stewart
--First Race: 1999-01 Last Race: 2008-36
Now sponsors Joey Logano. Will always be remembered with Tony.
6. Miller Made Famous by Rusty Wallace
--First Race: 1990-01 Last Race: 2005-36
Still loyal with Penske. Always will be. Currently now driven by Brad Keselowski
7. Purolator Made Famous by David Pearson
--First Race: 1970-10 Last Race: 1979-08
Continued relationship with Wood Brothers. Purolator no longer in the sport
8. Havoline Made Famous by Davey Allison
--First Race: 1987-04 Last Race: 1993-16
Continued sponsoring with Yates until 2002. Left the sport after sponsoring Montoya with Ganassi
9. Kelloggs Made Famous by Terry Labonte
--First Race: 1993-01 Last Race: 2006-34
Still in the sport occasionally sponsoring Carl Edwards
10. Coca-Cola Made Famous by Bobby Allison
--First Race: 1970-03 Last Race: 1975-30
Now the official soft drink of NASCAR. Sponsors two races
Tough list. Do you agree with the order? Are there other sponsors and drivers synonymous with each other? I?d like to hear it.
--The 2001 Pepsi 400 is one of the most memorable races in NASCAR history. The 2001 restrictor plate package put on some of the greatest racing I?ve ever seen. In addition, this was the first race at Daytona since the death of Dale Earnhardt. DEI was the class of the field, but found themselves out of position as the race wound down. Enjoy what is now part of NASCAR Lore.
Start of Race: http://www.youtube.com/watch?v=1IlPsFgYMh0&feature=related
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